Your Guide to Scandinavian Beauty

scandinavian beauty

Image: Alicia Vikander by Alasdair McLellan for Vogue UK

The present moment is significant, not as the bridge between past and future, but by reason of its contents, which can fill our emptiness and become ours, if we are capable of receiving them. –Dag Hammarsköld

It is universally acknowledged that Scandinavian countries are becoming role models in every category of life, and along with this year’s growing obsession of the Danish trend ‘Hygge’, Scandinavian beauty and style has also moved into the spotlight. It seems we all want a piece of the Nordic lifestyle. Start some new beauty rituals, add some Swedish products to your makeup kit or simply embrace the lifestyle. Here’s how we’re doing it:

The essential elements of Nordic Style

+ Minimalistic Styles

+ Androgyny & Gender Neutrality

+ Embrace the Cold

+ Cropped Silhouettes & Flat Angles

Incorporating it into your own beauty routine

+ Treat dry skin with warming masks – it’s cold up north. The priority is to keep the skin full of moisture

+ Embrace aromatherapy and calming scents – take the time to light a candle or stick of incense and choose scents that calm

+ Increase your body’s warm energy with herbs and spices – counteract the cold weather with soups and brews

+ Choose products with minimal ingredients – they keep it simple, often opting for function over appearance

“They avoid the namby-pamby perfumes and powdery extras our skin doesn’t need, and moreover the excessive chemicals, preservatives and nasties that do it no good at all. Even fragrance and hair-care companies  work hard with the bare minimum.” – Telegraph

+ Use intense hydrating skin serums – if you don’t already include this step in your routine

+ Use Ocean texturising sprays – natural, tousled beach hair is preferred far north

+ Stay away from powders – leave the freckles bare and let the skin shine naturally

+ Establish a mini facial routine every day – a proper regimen and facial massage

+ Make use of perfumed oils – swap the strong feminine notes for cleaner scents that mimic rain and pine

Some of our favourite Scandinavian Brands

Ole Henriksen

+ Sprekhenus

+ Sachajuan

+ Maria Åkerberg

+ Rudolph Care

+ Verso Skincare

+ Skyn Iceland

+ Karmameju